November 17, 2023 – KAILASA Commences the Grand Festival of Nithyanandeshwara Paramashiva Brahmotsavam
KAILASA is delighted to announce the successful initiation of the Nithyanandeshwara Paramashiva Brahmotsavam. Following three days of preparatory rituals known as Purvanga Pujas, KAILASA’s global temples formally raised the flag, symbolizing the commencement of the festivities.
According to Hindu tradition, all festivals commence with the ritualistic flag-hoisting called Dhvajarohanam. This sacred ceremony is performed in alignment with astrological movements to invoke cosmic energies, attracting blessings and protection for the Brahmotsavam. It reflects Hinduism’s cosmic values and inherent inclusivity, signifying an invitation to beings from the entire cosmos, without exclusion, to join the festivities and receive the divine blessings of Nithyanandeshwara Paramashiva—the presiding deity of this festival.
The Nithyanandeshwara Paramashiva Brahmotsavam holds a significant place among KAILASA’s main festivals as it replicates the ancient Karthigai Deepam Brahmotsavam of KAILASA’s Arunachaleshwara temple in Tiruvannamalai—an unbroken tradition counting among world’s most ancient traditions.
While traditionally observed within the local premises of Hindu temples, KAILASA, in alignment with the vision of the Supreme Pontiff of Hinduism to unite all nations and people for global peace, aims to share the essence of these rituals with the world. The rituals are broadcast live on 534 social media handles and web televisions, reaching a global audience. Additionally, these rituals are performed in KAILASA’s global temples worldwide, extending a warm invitation to individuals from diverse backgrounds and cultures to receive the divine blessings of Paramashiva. KAILASA’s global temples go beyond spiritual support, providing free food, employment opportunities, medical care, and inclusion initiatives, all at no cost.
Press Contact: Press Office of the Holy See of Hinduism
Email: contact@kailaasa.org
For More Information on KAILASA: https://kailaasa.org/
